A music video is produced for promotional intentions, it is a short film combined with a song and moving or still images. As well as the song itself, the visual side of a music video consists of a range of different camera shots and angles combined together with different sequencing techniques.
A music video can be perceived or understood differently by different people. The video lasts for as long as the song lasts, this could be from two minutes to five minutes long. Music videos can fall into two groups: performance clips and conceptual clips. When a music video mostly shows an artist (or artists) singing or dancing, it is a performance clip.
When the clip shows something else during its duration, often with artistic ambitions, it is a conceptual clip. a pure art clip is if a music video clip contains no visual narrative and contains no lip-synchronized singing. The main difference between a music video art clip and a contemporary artistic video is the music, an example of this being club/garage music.
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