‘The Blair Witch Project’ is quite an old film which was recorded in the 90’s therefore the trailer doesn’t include all of the special effects, a large amount of snippets from the film, slide transitions that other trailers these days contain.
The trailer is quite short as it only lasts for 47 seconds, but hardly anything happens in that amount of time. I think that this is still greatly effective as it leaves room for speculation of what the film consists of, as it doesn’t show a great amount of information. Text is used in the film but only through the use of white plain text and a black background, nothing outstanding and flashy, but enough to make the audience read it. The information explains that this was the footage found after students disappeared in the woods when filming a documentary. I believe that this low-tech trailer is even powerful because it doesn’t give too much away and leaves the audience hanging; making the product more enticing and appealing.
The music used is quite is and slow and quiet adding to the eeriness of it, giving the film a serious feel.
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